If you're a DIYer to the core, then the question might not even be worth asking. There is, however, more than meets the eye when considering whether to craft your own website or hire a professional web developer. How much time do you have? What kind of website do you want? What is your budget? Do you even have a budget?
On the one hand, you're a busy person who probably doesn't have the time to learn how to use a complicated website builder, let alone learn how to do HTML coding. Building a professional website takes time, planning, an understanding of SEO (Search Engine Optimization), coding knowledge, and so much more. Once you have your site up and running, there's endless maintenance, updating and upgrading, adding new content, and making sure everything runs like clockwork.
Opting for a professional web developer gives you the opportunity to focus on what you love (your business) letting someone else focus on what they love (making beautiful websites for awesome brands). It will cost you, whether you're quoted $1,000 or $5,000 (not to mention upkeep after the design is complete), but you'll have the peace of mind knowing that someone who is good at what they do is going to handle the nitty-gritty day-in and day-out of managing your brand's presence online. Working with a designer will also require a new mode of detailed and careful communication to make sure your designer understands the brand and what you're looking for in a website. The positive side of this is that you can customize every last pixel of your website to match your brand's image, though it just might cost you a small fortune.
On the other hand, if you're a busy professional running a small business, you know that having a website is clutch for competing in today's market, but you might not even be able to think about dishing out cash for an investment like a website. Short of going back to the coding academy, there are dozens of amazing, easy-to-use DIY website builders that give you the opportunity to build a website that looks like you paid $5,000 but without the stress of emptying your bank account.
The benefit of website builders like Wix, Weebly, Squarespace, and JimdoFree is that they use drag 'n' drop tools, mobile options, and built-in SEO services to help you build a beautiful, professional website without much hassle and only a small learning curve. These DIY builders also offer endless customer service support, community forums, and tutorials to help you along the way.
The one thing you can expect, however, is taking time away from running the nuts and bolts of your business to keep your website running and updated with new, dynamic content so Google, Yahoo, and Bing search engines will have you on their radar. That being said, for advanced features like Google Analytics and removing sponsored ads from a DIY website builder's free membership, you can still dish out anywhere between $48 and $1,000 per year.
In an age where most people search for businesses via the web, having a website gives your brand credibility. Whether you opt for a DIY website builder or a professional web developer to bring your vision to life, by taking the step to launch or redesign your website, you're dramatically increasing your chances of success.